Sunscreen Private Label: How to Launch a Successful Sun Care Brand

10 February 2025

The sun care market is expanding rapidly, driven by increased consumer awareness of UV protection and skin health. Establishing a private label sunscreen brand presents a strong business opportunity, but success requires more than just branding and packaging.

Understanding sunscreen formulations, regulatory compliance, manufacturing processes, and market positioning is essential. This guide provides a structured approach to launching a competitive and compliant private label sunscreen brand.

1. Market Demand and Benefits of Private Label Sunscreen

The Growing Demand for Sun Care Products

Consumers are becoming increasingly aware of the dangers of UV exposure, including premature aging, sunburn, and skin cancer. Daily sunscreen use has shifted from a seasonal need to a year-round skincare essential. Additionally, eco-conscious consumers are demanding reef-safe and environmentally friendly formulations, further driving market trends.

Advantages of Private Label Manufacturing

Private labeling allows businesses to enter the market with lower investment and faster turnaround times compared to developing a sunscreen formula from scratch. By partnering with an experienced manufacturer, brands can focus on marketing and sales while ensuring high-quality product development. Customization options, such as specialized formulations, packaging designs, and sustainable ingredients, help brands differentiate themselves in a competitive landscape.

2. Key Considerations in Sunscreen Formulations

Choosing the right sunscreen formulation is crucial for product effectiveness, skin compatibility, and regulatory compliance. The two primary types of sunscreen formulations are mineral and chemical sunscreens, each offering distinct benefits.

Mineral vs. Chemical Sunscreens

Mineral sunscreens contain active ingredients like zinc oxide and titanium dioxide, which create a physical barrier on the skin to reflect UV radiation. They are often preferred for sensitive skin and are considered reef-safe. However, they may leave a white cast, which can be a concern for some consumers.

Chemical sunscreens use UV-absorbing compounds such as oxybenzone, avobenzone, and octinoxate. These formulations tend to be lightweight and blend seamlessly into the skin but may cause irritation in some individuals. Additionally, certain chemical filters are restricted in regions with strict environmental regulations.

Type	Key Ingredients	Pros	Cons
Mineral Sunscreen	Zinc Oxide, Titanium Dioxide	Gentle, reef-safe, broad-spectrum	Can leave a white cast
Chemical Sunscreen	Oxybenzone, Avobenzone, Octinoxate	Lightweight, blends well	Some ingredients may cause irritation or be banned in certain regions

Essential Functions of Sunscreen

To develop an effective sunscreen, brands must consider key formulation functions beyond just UV protection.

Broad-Spectrum UV Protection
Sunscreen should protect against both UVA and UVB rays to prevent sunburn, premature aging, and long-term skin damage. The SPF rating indicates protection against UVB, while the PA rating (used in some regions) measures UVA defense.
Water and Sweat Resistance
Sunscreens designed for sports and outdoor use require water-resistant formulations to maintain efficacy during swimming and perspiration. Manufacturers must adhere to testing standards that classify resistance levels, such as 40 or 80 minutes of protection in water.
Oil Control and Mattifying Properties
For consumers with oily or acne-prone skin, non-greasy formulations with oil-absorbing agents help prevent breakouts and shine. Ingredients like silica and zinc oxide contribute to a matte finish.
Hydration and Skin Barrier Support
Sunscreens formulated for dry or sensitive skin should contain moisturizing ingredients such as hyaluronic acid, glycerin, and ceramides. These components help retain moisture while protecting the skin barrier.
Antioxidant and Anti-Aging Benefits
Incorporating antioxidants like vitamin C, vitamin E, and niacinamide helps neutralize free radicals generated by UV exposure. These ingredients also support collagen production and reduce the appearance of fine lines and hyperpigmentation.
Soothing and Anti-Inflammatory Properties
Sunscreens targeting sensitive skin or post-procedure care should include calming agents such as aloe vera, green tea extract, and Centella Asiatica. These ingredients help reduce redness and irritation.
Reef-Safe and Eco-Friendly Formulations
Many regions have banned certain chemical UV filters due to their potential environmental impact. Developing formulations with non-nano zinc oxide and titanium dioxide ensures compliance with reef-safe regulations.
Lightweight and Fast-Absorbing Texture
A sunscreen’s texture affects consumer preference. Non-sticky, easily spreadable formulations enhance user experience, especially when worn under makeup or in humid climates.

Skin Type / Market Need	Best Sunscreen Type	Key Ingredients
Oily / Acne-Prone	Oil-free, mattifying SPF	Zinc Oxide, Silica, Niacinamide
Dry / Sensitive	Hydrating SPF	Hyaluronic Acid, Squalane, Aloe Vera
Sports / Outdoor	Water-resistant SPF	Film-forming agents, Sweat-proof silicones
Reef-Safe / Eco-Friendly	Mineral Sunscreen	Non-nano Zinc Oxide, Titanium Dioxide
Anti-Aging / Luxury Market	SPF with antioxidants	Vitamin C & E, Peptides, Coenzyme Q10

Selecting the right functions and ingredients helps differentiate your private label sunscreen brand, ensuring better market positioning and customer satisfaction.

3. Regulatory Compliance and Safety Standards

Sunscreens are regulated as over-the-counter (OTC) drugs or cosmetics, depending on the region. Ensuring compliance with regulatory requirements is essential for product approval and consumer safety.

Key Global Regulations

United States (FDA) – Sunscreens are classified as OTC drugs and must undergo rigorous SPF testing, broad-spectrum validation, and stability assessments.
European Union (ISO 24444) – Products must meet strict safety and efficacy standards, with some chemical filters restricted.
Australia (TGA) – Sunscreens are regulated as therapeutic goods and require pre-market approval.
Hawaii, Thailand, Palau – Bans on oxybenzone and octinoxate require manufacturers to offer reef-safe alternatives.

Ensuring Compliance

Partnering with an experienced private label sunscreen manufacturer helps navigate regulatory challenges. Brands must request comprehensive documentation, including stability tests, SPF certification, and ingredient safety data. Clear and accurate labeling, including SPF ratings and active ingredients, is also necessary for regulatory approval.

4. Manufacturing and Customization Options

Selecting a Private Label Manufacturer

When choosing a manufacturing partner, consider:

Compliance with FDA, GMP, and ISO standards.
Minimum order quantity (MOQ) requirements.
Capability to produce custom formulations.
Experience with water-resistant and broad-spectrum formulations.

Customization Options

SPF Levels: SPF 30, SPF 50, and SPF 100 cater to different consumer needs.
Tinted vs. Clear Formulas: Tinted options reduce white cast, while clear gels appeal to those seeking a lightweight feel.
Eco-Friendly Packaging: Sustainable materials such as biodegradable tubes or refillable containers align with consumer demand for sustainability.

5. Branding and Market Positioning

Defining a Unique Selling Proposition (USP)

A strong market position is essential for differentiation. Key focus areas include:

Reef-safe formulations for eco-conscious consumers.
Anti-aging sunscreens infused with skincare benefits.
Sports sunscreens with high water resistance.

Marketing and Sales Strategies

E-commerce Platforms: Amazon and direct-to-consumer websites offer broad reach.
Retail Partnerships: Selling through dermatology clinics, spas, and specialty stores builds credibility.
Influencer and Digital Marketing: Social media and content marketing drive awareness, especially for niche sun care products.

6. Scaling and Expanding Product Lines

As the brand gains traction, expanding product offerings can increase revenue and market presence. Potential product extensions include:

SPF-infused moisturizers and daily wear sunscreens.
Sunscreen sticks and sprays for convenience.
After-sun gels with cooling and hydrating ingredients.

Maintaining customer engagement through product innovation and continuous improvement based on consumer feedback is critical for long-term success.

7. Conclusion

Launching a private label sunscreen brand requires careful planning, regulatory awareness, and strategic marketing. By selecting the right formulation, ensuring compliance, and focusing on a strong market position, businesses can create a competitive and high-quality sun care brand. With growing consumer demand for effective and sustainable sunscreen products, the opportunities in this sector continue to expand.